Sending a weekly Fresh Sheet may be the most powerful marketing tool you have to increase sales through your Local Orbit powered marketplace. In a single email, your buyers can see a list of products and their inventories available for purchase online –– making it easy for buyers to visit [...]
Post Tagged with: "technology"
Product photos are a way to help your customers visualize the products they are ordering for their restaurant or foodservice operation. Compelling photographs not only help your market look more professional, but they will help you sell more of your product. Don’t risk losing a sale because a sub-par picture [...]
Local Orbit’s email newsletter tool is one of the most popular features our customers use to share their latest market news and information with buyers and sellers. Our customers tend to send newsletters once a month. If you send newsletters less frequently, you run the risk of being forgotten. On [...]
Erika Block will present at this year’s International Association of Culinary Professionals (IACP) conference. Erika has curated a panel of food system innovators and thinkers, including Lucy Norris of the Northwest Agriculture Business Center, Thomas Nelson of the Capay Valley Farmshop, Robert Puro of Seedstock, and Matt Rothe, a Fellow [...]
Restaurants & Institutions Don’t Order on Social Media Sites: Online Marketing Tools That Get Down to Business
If you find navigating through the sea of online marketing tools daunting, you’re not alone. Even after working in marketing for ten years, I still struggle to keep up as new platforms are added and existing platforms change. Some “marketing experts” believe the key to generating more sales is promoting [...]